As the Snoopy Omega Lands, Cartoon Luxury Goes Boom

[Wired]

As the Snoopy Omega Lands, Cartoon Luxury Goes Boom

As the new MoonSwatch watch hits stores, licensing operations behind IP from Popeye to Miss Piggy are no longer dealing in bargain-basement merch—Louis Vuitton, Balenciaga, Fendi, Audemars Piguet and more are tapping into high-end comic connections.

Source: As the Snoopy Omega Lands, Cartoon Luxury Goes Boom