Apple and Samsung lost market share to a phone brand you've never heard ofSamsung, Apple, Xiaomi, and OPPO still claim the top four spots, but Transsion has leaped past Huawei and vivo for the fifth spot in global phone sales.
Source: Apple and Samsung lost market share to a phone brand you've never heard of (https://www.androidcentral.com/phones/canalys-q3-2023-global-smartphone-sales)